Yeah I think it's really good. But I'd probably change the product to a more delicious luxurious sounding shampoo. So there's a higher contrast between 'mother nature bitch' and 'mother nature nice'.
I know that that was a tiny suggestion.
Oh and could you get the product in the ads? ie someone washing their hair looking happy and there's a fuck off huge tidal wave just about to come in through the window and kill the world?
mmmm. Would be interesting to see if you could sneak someone in the ad that is really happy with mother nature kicking off. Especially with recent weather issues. I don't think you need to change the product to give it more of a contrast (IMO). It's the right tone of voice for Original Source.
5 comments:
Love this campaign. Think you can push it even more. Good strategy.
DM
Yeah I think it's really good. But I'd probably change the product to a more delicious luxurious sounding shampoo. So there's a higher contrast between 'mother nature bitch' and 'mother nature nice'.
I know that that was a tiny suggestion.
Oh and could you get the product in the ads? ie someone washing their hair looking happy and there's a fuck off huge tidal wave just about to come in through the window and kill the world?
Looking forward to seeing this redone.
Meet us for bevys soon x shaps
mmmm. Would be interesting to see if you could sneak someone in the ad that is really happy with mother nature kicking off. Especially with recent weather issues. I don't think you need to change the product to give it more of a contrast (IMO). It's the right tone of voice for Original Source.
DM
Hi guys, cheers for the tips! Much appreciated, we'll definitely give it a re-think! Keep the comments coming :)
Alex: defo up for drinks! I've met ABD, so would be good to get the full set,
Guy :)
Nice thought, it could be seen as the same execution 3 times in the posters though, but its definately a thought worth persuing.
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